What do I mean?
A company that offer web services that look great, always works, is a bit expensive, you can brag about having (exclusive), etc. Just like Apple on hardware this company would be making services but on the web..
You are thinking well Google is doing that but no they are not. They offer free ad based services that look bad and is designed by nerds.
Yahoo comes closer but is also a free service , not something exclusive.
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