With and By

Idea to the title of this blog came from a great talk by charles Leadbeater @ Picnic08 - We think the Power of Mass creativity. 

His argument is that corporations need to change from doing things TO people to do it WITH them. He argues that the internet is changing how people see services and that we no longer want pre-packaged, one size fit all goods, but instead services and products that are designed together with us.